The Abbotsford Canucks are the AHL affiliate team for the Vancouver Canucks. 

The brief

Drive local support for the Abbotsford Canucks and create a sense of ownership and loyalty for the team in Abbotsford and the surrounding communities.  

My role

• Write a brand manifesto that captured the team's values of hard work, humility, and community spirit.

• Write a video script for the season launch campaign that captured the spirit of the brand and rallied the community.

• Write engaging headlines for marketing materials to drive enthusiasm and ticket sales.

• Collaborate with creative designer to create inspiring social media posts to fire up the fanbase and celebrate the team's achievements.