Clearly — The Artist Collection
Clearly — The Artist Collection
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Clearly was ready to launch a new collection of frames, which featured tactile details, interesting textures, and unique shapes.
Clearly was ready to launch a new collection of frames, which featured tactile details, interesting textures, and unique shapes.
They needed to brand and package the collection in order to show the world that they’re keeping up with the latest trends and encourage customers to purchase a non-designer frame at a higher price-points.
They needed to brand and package the collection in order to show the world that they’re keeping up with the latest trends and encourage customers to purchase a non-designer frame at a higher price-points.
Based on 2023/24 trend forecasts, I noticed that artistic elements came up frequently, with many references to 'sculptural', 'neo-classical', 'minimalism', and 'precision'.
Based on 2023/24 trend forecasts, I noticed that artistic elements came up frequently, with many references to 'sculptural', 'neo-classical', 'minimalism', and 'precision'.
These aspects tied in beautifully with the frames that had been selected by Clearly's product team, and The Artist Collection concept was born.
These aspects tied in beautifully with the frames that had been selected by Clearly's product team, and The Artist Collection concept was born.
I created a comprehensive brief, which outlined tone of voice and guidelines on how to speak to the collection, on-site placements, email marketing calendar, social media briefs, blog briefs.
I created a comprehensive brief, which outlined tone of voice and guidelines on how to speak to the collection, on-site placements, email marketing calendar, social media briefs, blog briefs.
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