Positioning: Developed key brand and product positioning, developed iterations for targeted audiences across regulated, emerging, and international markets

Messaging: Translated positioning into customer-facing messaging framework, developed campaign tagline

Content strategy and execution:

• Booth experience - interactive kiosk

• Sales enablement - pitch and sales decks, talk tracks, FAQs

• Product education - product-specific decks, talk tracks, product 1-pagers, cheat sheets

• Marketing - event landing page, email outreach, signage, winning award submission 

• Case Studies - highlight key wins through story-driven narratives