Vancouver Canucks — All Together. All In.
Vancouver Canucks — All Together. All In.
For the first time in almost 10 years, the Canucks hosted playoff hockey at home in Vancouver.
Create a campaign that united the city and captured the attitude of a team. Take this concept and transform it into the Canucks' new brand positioning.
My role
Write a tagline that captured the team's attitude and ramped up fan enthusiasm—All Together. All In.
Produce compelling headlines for marketing assets to excite and engage fans, ultimately driving ticket sales
Write video and radio scripts that ignited fan passion and drove ticket sales and engagement
Write emotive copy for all channels to strengthen fan avidity throughout the playoff run and beyond
Write scripts for game day SkyTrain messages, featuring Canucks' in-game announcer Al Murdoch
"All Together. All In" extended beyond the playoff run to become the new tagline for the Canucks, which we launched with a brand campaign at the beginning of the 2024/25 season.